Category: Business

I manage content strategy across several publishing projects, and the shift I watched happen between early 2024 and late 2025 was the most disorienting thing I've seen in a decade of doing this work. Traffic…

Sometime in mid-2024, I noticed something that quietly changed how I thought about content strategy. A client site was ranking consistently on page one for several competitive keywords. Traffic was stable. By every traditional SEO…

Pricing is the single most leveraged decision in any business — a one percent improvement in price realisation typically produces a three to five percent improvement in operating profit, which is a more powerful lever…

A founder I spoke with recently described hiring their first fractional CFO as "the smartest thing I didn't know I needed." Her company had grown past the point where spreadsheets and intuition were adequate for…

The language around decentralised organisations is heavily influenced by crypto culture, which means it often comes pre-loaded with either messianic enthusiasm or reflexive scepticism, neither of which is particularly useful for understanding what's actually happening.…

Hierarchy was the dominant organisational structure of the twentieth century for reasons that made sense: when communication was slow and information was expensive, centralising decisions at the top and executing them down a chain of…

The traditional agency model — large teams, high overhead, long contracts — is under pressure from a new generation of flexible expert networks. Here's what's actually changing. Direct Answer Freelancer networks (also called talent platforms…

The MBA was the twentieth century's answer to a genuine problem: how do you produce capable general managers in sufficient numbers to run the organisations that industrial capitalism was creating? The solution was a standardised…